5 Social Media Optimization Tools to Benefit from

The regular changes in the nature of Social Media Optimization (SMO) created the need to keep a track on how well (or badly) websites are performing on social platforms; and for this, specific tools for research, marketing and promotion or analytics are used.

Here are some social media tools that might be useful for SMO professionals:

1. Social Media for Firefox – Build a great social profile on social news & bookmarking sites
2. semrush.com – Find challenger organic search rankings
3. Google Insights – Keyword demand trends
4. knowem.com – Profile building tool
5. howsociable.com – Social visibility score

Here are the screenshots of each tool with the description of their usage

Social Media for Firefox:

Social Media for Firefox is the only browser add-on that is used as a handy tool to identify upcoming news items that are gaining attention and becoming popular on certain social news and bookmarking services. This add-on helps discover articles that are becoming popular on websites like Digg, Reddit and StumbleUpon. The sense is that if a news, article or information becomes trendy on one service, possibility of becoming popular on others also gets high.

Semrush.com:

SEMRush is an exciting tool for identifying the keyword visibility, both organic and PPC, on Google for almost any domain name you might be interested about. This tool helps discover that insight in addition to the other standard and social keyword research. Thus, it can provide very helpful insights for a social media optimization planning.

Google Insights:

Google Insights for Search is also a handy tool to study trends in popularity of various keywords on their own or in combination.  It sorts the results for geographic location, search type, industry or topical category and timeframe, allowing the user to refine the useful information according to the users’ desire.

Knowem.com:

KnowEm helps you to check if your brand terms or other keywords have been registered as social profiles on social media web sites, conveniently. Everything from blogging platforms to social news and bookmarking services is included in it. If you don’t want to complete all those profiles yourself, you can pay knowem to do it for you.  Companies invests a lot in building their brand, so this tool is helpful both for creating off site promotion channels as well as guarding against brand name squatter.

HowSocialable.com:

HowSociable is a helpful instrument to quantify the social vicinity of a specific catchphrase or brand name. Orgs like Toprank Marketing will utilize this sort of hardware (tweaked) to take previews of client social vicinity measurements for online networking improvement programs. For every social site surveyed, you can navigate to see particular notice. This is a characteristic of more propelled social networking checking devices, yet for those that need a snappy look, However, in the event that you need more complete brand pursuit and observing, then a paid online networking estimation instrument is justified regardless of the speculation.

We have seen people telling good about these tools and how these have helped them to better their SMO efforts. But your experience might differ. Share with us your thoughts on these tools, or if you are using one not mentioned in this blog. We would like to take that for a review.